As the second-largest search engine worldwide, YouTube is a key marketing channel for marketers and entrepreneurs across industries. The growing popularity on YouTube is followed by growing competition as well. Users have endless options to choose from, making them pickier than ever.
As such, you can not leave your users hanging once they have watched your video. Leaving your audience with an impactful outro at the end of your videos is a sure-shot way to stand out from the crowd. Outros increase your watch time, drive more traffic to your socials and website, and extend your reach on Youtube.
YouTube Outros: Digging Through Concept
Videos on popular YouTube channels can be easily broken into three sections: an introduction, the main video, and the end slide. Also known as end screen or end card, YouTube outros is a short video clip that appears at the end of the YouTube video after the main content is done. It makes for the perfect spot for Youtubers to place a call-to-action or show their brand logo. Call of action can be anything like subscribing to the channel, pointing to another video, posting a link to the website, or all of the above.
The duration of the outro should be between 5 to 10 seconds. When outros are longer than 10 seconds, there are chances that viewers can click away. Using an online outro maker you can create such outro videos. An outro gives you one last chance to engage your audience and cement your memory in their minds. It provides an easy pathway for viewers to jump to the next strategic and relevant destination that you choose to place there.
The following four types of content can be added to the end screen of the YouTube video as outros:
- Video Playlist or a Single Video: Place a link to another video or an entire playlist from your channel.
- Subscription: Leave a simple subscribe button at the end where a viewer can click to subscribe.
- Channel: Link to another Youtube channel.
- Link to website: Link to a website outside of Youtube. Note that your website must be part of the YouTube partner program.
Why Do You Need Outros for Your YouTube Videos?
If YouTube intros allow viewers to know who you are, YouTube outros help them remember you. That is not it. YouTube outros have deeper practicality than just that.
Adds a Professional Edge
You can show your viewers that you are professionally inclined through a YouTube outro. It tells them that you treat YouTube seriously and are extremely invested in the space. This makes them trust you more and gives them more reasons to invest in your business.
Helps You Get More Views
When you include another relevant video in your outro, it takes the viewers only one click to watch another one of your videos. A Youtube outro gives you that time and space to showcase your video and do it in an extremely clickable manner. As a result, your Youtube views are greatly increased, and your ranking in Search and Suggested Videos is boosted.
Retains Your Viewers
YouTube outros offer you your distinctive way of signing off. Your views have better chances of remembering your content and your brand in the longer run. Thanks to the better retention factor created by the outro.
Your unique outro also helps establish a solid connection between your viewers and your brand. It showcases your brand identity and leaves a long-lasting impression on your viewers.
Increases Your Social Media Following
From Twitter to Instagram and Facebook, you can showcase your social profiles on the outro and encourage viewers to visit them or follow them. Even if they do not follow, they will explore your social media profiles, thus boosting your engagement.
Drives Traffic to Your Website
If you are using an outro, you will potentially drive more people to visit your website. Besides social media profiles, you can also place your website link in the outro. You can add it to your visual or put it on an annotation, and there are several ways to make your website link noticeable in the outro.
Adds a Distinct Edge to Your Channel
Your brand’s design element and logo can come together to create a distinct sign-off outro for your channel. Every time the video ends, the sign-off will help viewers connect with the brand. In the long run, the connection helps with brand recall and identification.
Tips to Create the Perfect YouTube Outro
You will only see the results mentioned above if your outro is strong enough to bring you that. For this reason, it’s highly important to nail the creation part. Here are a few best practices to create the most engaging and actionable Youtube outro for your brand.
Keep It Clean
Do not pile too many elements on top of each other on the end slide, leaving the viewers confused. Using plenty of white spaces is a good design tip for your Youtube outro and any design in general. Remove unnecessary distractions and keep the end screen simple.
Maintain Consistency
Using the same chosen templates in your videos benefits both the viewers and you. Users seeing the same colors, logos, editing styles, etc., will believe in your credibility and instantly recognize your brand. It will be easier to have premade templates. You can keep your social media handles and subscribe button constant in each outro.
Choose Relevant CTAs
Make sure the CTAs you are linking to is related to the video your user has just watched. These could be linked to relevant blog posts, videos, or products. You can also choose more than one CTA, which should make sense to the user.
Final Words
Whether you want your users to check your website, subscribe to your channel, or buy your linked product, a YouTube outro can increase your channel’s worth across all the parameters. Outros draw the line between an engaged, returning viewer versus a one-time viewer.
Now that you know how important those closing clips are, you need to make sure that your outros are created in an engaging and professional manner.
